After the launch held last October 2011, theFairGoer.com, virtual platform that shows art fairs in real time, will be back on February 16th. The virtual fair is scheduled for Art Madrid ’12 with 50 galleries that ranks among the leaders in the contemporary Spanish and International art markets.
Visitors from around the world are now in a position to access the contents of the fair, just as exposed in the real world, from their home, 24 hours a day during the entire duration of the event itself and for the next four weeks. The 2012 version of the site features major technical improvements, and free admission to the fair. The content will also be available on the pages of Facebook and Twitter updates in real time from theFairgoer correspondants in Madrid. After Art Madrid, the next virtual fair will be Accessible Art Fair in Antwerp, scheduled for March 2012. In the theFairGoer.com archive you can always find open editions of Slick Paris, Chic Paris and Fotofever Paris, held in 2011.
The site allows you to visit the stands and contact galleries as if you were actually walking through the exhibition halls. The design is intuitive, makes browsing easy and enjoyable. In addition, the platform can be used even by those who have already visited the exhibition in person but wish to deepen their visit, visitors can get useful information before, during and after the visit.
Among the various tools and functions, you can save works that have been of interest (favorites), get news about their value and retrieve information about the authors. And there is a calendar of upcoming exhibitions, as well as an archive of all the artists that have exposed on theFairGoer.com.
The site offers a useful service not only to visitors, including many professionals, but also in trade fairs, galleries and artists. The increased visibility, in fact, allows to reach a wider audience, improving the prospects for sales and increasing interest in the fairs participating in the project. The real advantage is that the public is diverted from one fair to another because they all occur in the same virtual place.
The company was recently founded by three Italian architects, who are based in New York. Their passion for art has contributed to the authoring and development of the site.
Well, enjoy the virtual fairs, but Madrid is worth a real visit for sure!